UPick LLC · Mobile, Alabama · ← Back to home

Privacy Policy

Last updated: April 2026. This is a plain-English summary; the full legal terms govern in case of conflict.

What we collect

• Account info — name, email, profile photo (you give us these on sign-up).
• Activity — your swipes, ratings, three-word reviews, mood tags. This is the data the app needs to do its job.
• Pair relationships — who you're paired with, when matches happened, who shared what.
• Device + diagnostics — crash logs, anonymous usage events. No cross-app tracking unless you allow it via the iOS prompt.

What we never do

• We do not sell your personal information.
• We do not show your swipes to your partner. A swipe is private until both of you say yes — that's the whole point.
• We do not track you across apps without explicit permission (iOS App Tracking Transparency).

How we use your data

• To operate the app — match you with your partner, surface recommendations, render Wrapped at year-end.
• To build your taste profile — a 24-dimension flavor fingerprint that powers recommendations. Stored under your account; only shared with your paired partners as aggregated similarity scores.
• To improve the app — anonymized usage analytics so we can fix bugs and prioritize features.

Account deletion

You can delete your account from Profile → Account → Delete Account. We anonymize your taste vector (it persists under a random hash so the engine stays useful for everyone) and erase your identity. Disclosed up-front because it would be dishonest not to.

Contact

Privacy questions: [email protected]
General: [email protected]

UPick LLC, Mobile, Alabama, USA.